As one of the worlds most visited cities, London doesnt just need a plentiful supply of hotel rooms. It also needs them to meet the needs and expectations of an ever-widening group of business and leisure travelers.
Occupancies may have peaked, with flattening or slight declines on the near horizon. Room rate growth remains the key to above inflationary RevPAR increases through 2019.
Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotels group and corporate sales teams.
Practical guide on best practices for leveraging BI in hospitality now available for complimentary access