Social media advertising has become a seemingly unstoppable force that is transforming the ways hoteliers allocate their marketing funds.
Canadian hotel occupancy rose 6.3% to 60.9% during the week of 31 March through 6 April, while ADR increased 5.9% to 150.81 Canadian dollars ($112.66) and RevPAR jumped 12.6% to CA$91.87 ($68.63).
This article is adapted from The 2019 Smart Decision Guide to Hotel Property Management Systems, which is now available for complimentary download.
The U.S. hotel industry reported occupancy rose 0.4% to 68.7% during the week of 31 March through 6 April. ADR rose 1.5% to $130.79 and RevPAR increased 1.9% to $89.90.