In todays highly competitive global marketplace, youve got to know how to successfully reach all your targets. For example, established brands that achieved success in local or domestic market must compete with well-known brands from America, Europe, Japan and Korea, as well as emerging brands within the region and beyond.
Hotels in Melbourne reported occupancy fell 6.3% to 72.7% in June, according to preliminary monthly data from STR. ADR dipped 2.7% to 168.90 Australian dollars ($118.76) and RevPAR decreased 8.9% to AU$122.83 ($86.36).
Planning on marketing to Chinas outbound travellers? - checked. Having a Chinese website up and running? Errr - not quite. Flounder no further!
Analysts at Lodging Econometrics report that at the end of the first half of 2019, Chinas total construction pipeline swelled to 2,991 projects/592,884 rooms, up 19% by projects and 7% by rooms year-over-year (YOY), both at all-time highs, amidst an economic slowdown. The China growth rate is expected to be 6.2% for 2019, the lowest reported since 1990.