Preliminary May data from STR shows Sydney hotel occupancy dipped 1.3% to 81.5% for the month, while ADR decreased 3.2% to 207.72 Australian dollars ($144.26) and RevPAR dropped 4.4% to AU$169.23 ($117.53).
In todays highly competitive global marketplace, youve got to know how to successfully reach all your targets. For example, established brands that achieved success in local or domestic market must compete with well-known brands from America, Europe, Japan and Korea, as well as emerging brands within the region and beyond.
Hotels in Melbourne reported occupancy fell 6.3% to 72.7% in June, according to preliminary monthly data from STR. ADR dipped 2.7% to 168.90 Australian dollars ($118.76) and RevPAR decreased 8.9% to AU$122.83 ($86.36).
Mixed use developments are becoming more and more prevalent today which reflects a shift in the market to have built environments which cater for multiple uses. In the hotel context, it is becoming a popular alternative to the traditional single use accommodation model.