Do you want to know how to stop managing your revenue and start realizing your revenue potential? An upcoming webinar on EyeforTravel.com on January 22 will deal in some detail with some of those issues. To whet your appetite we had a pre-webinar chat with our panel of speakers to hear what lies in store for smart travel analytics in 2014.
Being more focused and strategic with data and analytics can deliver significant benefits to the bottom line, writes Pamela Whitby, editor, EyeforTravel. Everybody is talking about how data, if used correctly, can deliver greater efficiency and a better customer experience. But achieving this in a rapidly changing environment is anything but easy.
Attribution is difficult but digital data can help. Ritesh Gupta, EyeforTravel’s Travel Journalist, gets the low-down and the highbrow from a marketing expert at Travelocity. No marketing investment can be committed to unless it can demonstrate a tangible impact on metrics. Digital advertising is no different. However given its potential to be a high performance medium, that delivers intelligent and relevant data, works strongly in its favour.