In 2014 hotel spa revenues increased by 5.1 percent, while department profits grew 10.5 percent. To evaluate how hotel spas achieved their gains in revenue and profits we analyzed the results of our firm’s 2015 Trends in the Hotel Spa Industry report.
Hotel spa departments continue to contribute to the revenue and profit growth of U.S. hotels. According to the 2015 edition of Trends® in the Hotel Spa Industry, hotel spa department revenues increased by 5.1 percent in 2014, while spa department profits grew 10.5 percent.
Fueling the growth of hotel spas is a combination of a nationally improved economy, increases in hotel occupancies, and a shift in the perception of spa from an exclusive, luxury experience to a wellness-oriented experience valued by the average consumer to help facilitate a healthier, more vibrant life.
According to the recently released 2013 edition of PKF Consulting USA, LLC’s (PKFC) Trends® in the Hotel Spa Industry report, spa department revenue increased by 5.0 percent at the properties in the survey sample. For reference purposes, this compares favorably to the 2.3 percent increase in food and beverage revenue, the second largest source of revenue for most hotel.