The hospitality industry never sleeps and social media doesnt, either. This weeks edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next.
Todays typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the 'digital way of life', the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
The shutdown proved a proverbial death knell for hotels in the month. In addition to decreased occupancy, the market reported a consistent decline across all revenue centers.
Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a companys long-term success. After all, its one thing to have a great product or offering, but its another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyones attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game?