In todays highly competitive global marketplace, youve got to know how to successfully reach all your targets. For example, established brands that achieved success in local or domestic market must compete with well-known brands from America, Europe, Japan and Korea, as well as emerging brands within the region and beyond.
Hotels in Melbourne reported occupancy fell 6.3% to 72.7% in June, according to preliminary monthly data from STR. ADR dipped 2.7% to 168.90 Australian dollars ($118.76) and RevPAR decreased 8.9% to AU$122.83 ($86.36).
Planning on marketing to Chinas outbound travellers? - checked. Having a Chinese website up and running? Errr - not quite. Flounder no further!
The Asia/Pacific region reported 470,650 hotel rooms in construction as of July 2019, which is a 27% year-over-year increase.