In addition to having more to spend, travelers have increased the amount they spend on travel by 40 per cent this year, compared with last year. The increasingly influential millennials are spending unprecedented amounts on travel, with those born after 1990 increasing their travel spend by 80 per cent this year.
According to surveys, word of mouth marketing impression results in five times more sales than a paid impression and people are 90% more likely to trust a brand endorsed by a friend.
Hong Kong RevPAR grows for 17th consecutive month despite Typhoon Mangkhut - Osaka performance levels affected by Typhoon Jebi
Jakarta posts record-breaking performance with a boost from the Asian Games - Tokyo performance levels helped by inbound tourism