When was the last time that you were in a place where no one was on their smartphone? On average, millennials look at their phone nearly 150 times per day. Failing to incorporate mobile into your marketing mix means that you could be missing a large audience. Below, we highlight the core reasons mobile should be a part of your digital strategy.
Smartphones are the primary device for everything
Smartphones are now an important element to daily life. According to a recent study, 60% of people said that having their smartphone with them is more important than their daily cup of coffee. What’s more? More than half of worldwide internet use now occurs on mobile devices.
When moving through the path to purchase, users jump across devices, sites, and apps, so it’s important to have ad formats that are compatible on all desired device types.
Mobile bookings are on the rise
Hoteliers need to ensure that their mobile strategy goes beyond just advertising—your booking experience needs to be mobile-friendly too. According to Booking.com, nearly 1 in 2 traveler searches start on mobile, with nearly 79% of people booking on mobile after searching.
If your mobile booking experience isn’t seamless on mobile devices, you run the risk of missing out on travelers in-market to visit to your destination. Ensure that your call to action, such as “Book Now,” are easily identifiable and that your website loads quick enough to keep mobile users engaged, decreasing the number of website abandonment.
Continue reaching travelers in-destination
On mobile, reaching travelers doesn’t stop when they complete a booking. You can continue to inspire and influence travelers as they are enjoying their trip by changing the messaging of your ads. Offering upgrades, add-ons, and activities keep travelers engaged with your brand.
Wanting to add mobile to your marketing mix? Reach out to us today!
About Hannah Fuller
Hannah is Sojern’s Content Marketing Associate. Originally from Pennsylvania, she enjoys the change of pace in the Midwest, but misses an authentic Philly Cheesesteak.
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