Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer. In 2016/17 Google even became a full-funnel system with the rollout of Google Hotel Ads. Well, they’re not stopping there. Here’s just a glimpse of what Google has in store for hotel searchers in 2018.
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