The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 4-10 February 2018, according to data from STR.
In comparison with the week of 5-11 February 2017, the industry recorded the following:
- Occupancy: -0.2% to 59.5%
- Average daily rate (ADR): +2.8% to US$125.09
- Revenue per available room (RevPAR): +2.6% to US$74.48
Super Bowl LII host, Minneapolis/St. Paul, Minnesota-Wisconsin, reported the largest increases among Top 25 Markets in ADR (+57.9% to US$171.17) and RevPAR (+77.3% to US$108.56). The market’s rise in occupancy (+12.2% to 63.4%) ranked second for the week.
The Philadelphia Eagles’ Super Bowl win, and the subsequent celebratory parade held on 8 February, helped Philadelphia, Pennsylvania-New Jersey, experience the largest lift in occupancy (+16.7% to 66.3%) and a double-digit increase in RevPAR (+30.4% to US$86.18).
Helped by Mardi Gras celebrations, New Orleans, Louisiana, posted the second-highest jump in ADR (+27.9% to US$193.55), resulting in the second-largest increase in RevPAR (+35.7% to US$144.94).
Seattle, Washington, experienced the only double-digit drop in occupancy (-12.3% to 68.6%) and the largest decrease in RevPAR (-17.2% to US$94.81).
Affected by comparisons with its Super Bowl host week last year, Houston, Texas, reported the steepest decline in ADR (-18.6% to US$115.36) and the second-largest decrease in RevPAR (-16.0% to US$79.93).
Norfolk/Virginia Beach, Virginia, reported the second-largest decline in occupancy (-6.2% to 44.2%).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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