The U.S. hotel industry reported positive results in the three key performance metrics during December 2017, according to data from STR.
In a year-over-year comparison with December 2016, the industry posted the following:
- Occupancy: +2.3% to 54.0%
- Average daily rate (ADR): +2.2% to US$121.86
- Revenue per available room (RevPAR): +4.6% to US$65.85
“December fell very much line with the rest of the fourth quarter,” said Jan Freitag, STR’s senior VP of lodging insights. “Demand and occupancy hit record levels for a December, and room rates grew more than 2% for the third consecutive month. Year-over-year supply growth reached 2% for the first time since May 2010, but with demand surging past 4%, the impact on occupancy levels and pricing power was mitigated. Once again, total U.S. numbers were boosted by the post-hurricane business that remains in Texas and Florida. That will be the case so long as FEMA is buying rooms in those recovering markets.”
Freitag also noted that RevPAR has now increased year over year for 94 consecutive months in the U.S.
Among the Top 25 Markets, Houston, Texas, reported the largest increase in RevPAR (+30.9% to US$60.77), due primarily to the largest rise in occupancy (+19.5% to 60.6%).
New Orleans, Louisiana, experienced the only other double-digit increase in occupancy (+14.1% to 63.6%) and the second-highest jump in RevPAR (+26.1% to US$90.05).
Miami/Hialeah, Florida, posted the largest lift in ADR (+13.3% to US$248.47), which resulted in a double-digit increase in RevPAR (+22.2% to US$193.70).
“The major markets outperformed the rest of the country, but that is not a surprise given the aforementioned lift in hurricane-affected markets as well as New Year’s Eve celebrations, college football bowl games and other large events,” Freitag said.
San Diego, California, reported the only double-digit decline in RevPAR (-11.3% to US$80.87), due primarily to the largest decrease in ADR (-7.7% to US$126.28).
San Francisco/San Mateo, California, experienced the largest decrease in occupancy (-5.4% to 70.2%) and the second-largest drop in RevPAR (-8.1% to US$127.68).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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