The U.S. hotel industry reported positive results in the three key performance metrics during November 2017, according to data from STR.
In a year-over-year comparison with November 2016, the industry posted the following:
- Occupancy: +1.6% to 61.5%
- Average daily rate (ADR): +2.3% to US$122.64
- Revenue per available room (RevPAR): +3.9% to US$75.48
“Much like October, performance for November was stronger than expected due to residual business in hurricane-affected areas in Texas and Florida,” said Jan Freitag, STR’s senior VP of lodging analysis. “We saw another occupancy record, and ADR grew more than 2% for the second month in a row. When removing those two states from the equation, we saw muted growth that fell more in line with our forecasts for the year. Either way, the industry in on track to wrap up another record year even as supply has grown at its strongest rate since 2009. Just like last month, there was not much year-over-year growth in rooms In Construction, which bodes well for the supply picture in the next few years.”
Freitag also noted that RevPAR has now increased year over year for 93 consecutive months in the U.S.
Among the Top 25 Markets, Houston, Texas, reported the largest increase in RevPAR (+40.1% to US$80.74), due primarily to the largest rise in occupancy (+26.5% to 73.2%).
San Francisco/San Mateo, California, posted the largest lift in ADR (+17.5% to US$237.81), which drove the month’s second-highest jump in RevPAR (+15.6% to US$183.34).
Two additional Top 25 Markets reported double-digit increases in RevPAR: Orlando, Florida (+12.3% to US$91.62), and Miami/Hialeah, Florida (+10.8% to US$141.64).
“The Top 25 Markets (RevPAR: +4.6%) significantly outperformed all other markets (RevPAR: +3.1%) with the Transient segment driving growth much more than Group business,” Freitag said.
Chicago, Illinois, reported the steepest decline in RevPAR (-4.7% to US$102.16), due primarily to the largest decrease in ADR (-3.6% to US$150.76). Occupancy in the market dropped 1.2% to 67.8%.
Seattle, Washington, experienced the largest decrease in occupancy (-2.4% to 69.0%) and the second-largest drop in RevPAR (-2.4% to US$96.25).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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