HFTP and Forrester Group Administer Hospitality Survey to Shape the Industrys Future
Focused on continually improving ways to communicate and engage with its members and stakeholders, international nonprofit Hospitality Financial and Technology Professionals (HFTP®) and Forrester Research have just released an extensive global research project that will provide guidance on the state of the industry; provide existing industry stakeholders with additional resources, and enrich the association's understanding of financial and technology trends that will shape the industry's future. HFTP is seeking participation from professionals working in and around the hospitality finance and technology sector, with the survey taking approximately 10 minutes for respondents to complete the survey.
"HFTP has just celebrated its 65th anniversary as a not for profit association, and our leadership intends to offer this foundation and provide a platform for the industry to build upon," said Frank Wolfe, HFTP CEO. "HFTP is in a decisive position where it seeks to develop the resources and benefits that best serve the current and future industry. HFTP continues to hear from its stakeholders that as the steward of finance and technology in hospitality, there is an opportunity to optimize the resources being provided to the industry."
The survey measures the value that stakeholders are receiving from the industry today and seek feedback on areas of professional development, research and resources that are unfulfilled within the hospitality finance and technology arena.
"Participation from a large sample of HFTP's stakeholders in this survey is imperative to help the association draw a representative picture of industry professionals," said Wolfe. "HFTP, a nonprofit association, serves to provide resources that benefit the industry, and survey responses are going to guide the association to serve those needs."
Upon the completion of the survey, a complete analysis of the data will be completed by Forrester's expert consultants. These will serve as guidance for the HFTP Global Board to make key strategic decisions for the association. Forrester is one of the most influential research and advisory firms in the world. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of its clients to help them lead change in their organizations.
If you have any questions or concerns regarding the survey, contact HFTP Executive Services Administrator Millicent Gustafson (Millicent.Gustafson@hftp.org) for more information. HFTP and Forrester appreciate your time and participation in this important research. For the latest news, follow HFTP on HFTP News, Facebook, LinkedIn, Twitter (@HFTP), Instagram (HFTP_HITEC), Flickr and YouTube.
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