eZee Technosys, the global hospitality solution provider company appointed Aeijaz Sodawala as its new CEO in November 2015. Aeijaz took over the operations and designation from January 2016. Since then, eZee has showcased an impressive progress right from its infrastructure, customer acquisition, team size and business network.
Q. How has your journey been so far, as eZee’s CEO?
[Aeijaz] I’ve been a part of eZee since last 8 years. Starting from a support executive to operations head of Malaysia office and to CEO, the journey has been exciting and challenging. Since taking over as eZee’s CEO, I am actively taking more responsibilities and concentrating on understanding the basics, rather than arranging closed door meetings. I have been trying to learn about the team’s thought process and customers’ expectations with an intent to align both. Being a CEO of a multi-faceted company has helped me grasp the pain points and requirements of our clients, partners as well as team members. I haven’t been to any trade event, exhibition, seminars or got involved in much of the sales activities in the past year; but I’ve tried to be a part of each operation going in the organization.
It isn’t that complex, if you stick to fundamental things and put your maximum bandwidth in the right place. eZee stands strong on three of its pillars: clients, partners and team members. And at the end of the day, solving their problems is a big joy knowing that I am able to keep all of them content and happy.
Q. What is your core strategy for 2017?
[Aeijaz] One of the strategy for 2017, is to ensure customer delight. Rather than spending high on marketing to acquire customers, we plan to spend on customer satisfaction attracting more of referral business. We want to hear a ‘WOW’ from every customer that enrolls with us. Thus, we are spending huge in terms of support and technical manpower which will eventually delight our customers. Before we ensure that we have a strong support team ready to give exceptional support services, we won’t go for higher customer acquisitions.
With this, we have started working on the next round of advancement, improving the user interface of our products and making them the most adaptable and flexible. Rather than adding features which are useful to limited customers, we want to majorly focus on our existing customer base, making their experience better with us.
Q. How does eZee stand-out from its competitors?
[Aeijaz] Since its inception, eZee has catered to the needs of all kinds of establishments in the hospitality industry. Be it a budget hotel, luxury hotel, chain of hotels, stand-alone restaurants, bakeries, cafes, or chain of restaurants; eZee has maintained a niche position in providing a suite of integrated hospitality solutions which are developed taking into consideration the minutest operations of hotel and restaurant management. The launch of our cloud technology platform - eZee Ultimate demonstrates the same. With no investment and no contracts; this platform will enable hoteliers to take complete advantage of prevailing technology.
We nurture a professional team of more than 150 members including developers, support, deployment, marketing, sales, accounts, customer relationship, etc who are poised to provide users with excellent services. We carry a bundle of varied levels of clientele from South Asia, Africa, Americas, Australia, Gulf countries, Europe, etc. With that, we also have a strong channel partner network offering our products and services in all corners of the world.
Q. When did you realize that eZee should offer no investment plan called eZee Ultimate?
[Aeijaz] Understanding hospitality market scenarios and unique requirements of the industry, eZee has always been a forerunner in offering the most reliable and efficient hospitality solutions. Over the years, we perceived the need for technology in the industry, especially for small and mid-sized hoteliers. Limitations in infrastructure and financial aspects have always kept them from investing in technology. So, the first thing which came into our mind was to devise a no investment strategy, in order to equip all kinds of hoteliers with cutting-edge technology.
On that basis, we contemplated and put forth eZee Ultimate - a range of technology platform available at no investment and no subscription fees. With time, eZee Ultimate has been established in almost all hotel segments; and we intend to spread it far and wide empowering hoteliers extensively.
Q. What are your comments on partner network and business expansion?
[Aeijaz] Partners are integral part of our business and they are in eZee’s business endeavor since its very beginning. Our partners create and develop business in their regional off-shores. We have covered several regions up til now and many are yet to be conquered. Right from sales, to team building for support, we provide support to our partners which form an essential base in streamlining their business.
In lines to business expansion of our network; we did our first angel investment in a start-up - Travinns Technology LLC, a Bangalore based hospitality revenue management firm. Further, eZee plans to expand on global level developing alike partnership with similar hospitality and revenue generating firms.
Nurturing our global business partnership, we offer them business insights, newsletters, advertising, promotions through exhibitions and personnel assistance flying from head quarters at Surat.
Check out the whole story here.
About eZee Technosys
eZee Technosys is one of the few hospitality solutions providers in the world, offering a complete suite of IT solutions for the hospitality industry that cover hotel management, web booking engine, online room distribution, restaurant management, guest feedback, mobile applications and more. Incorporated in 2005, eZee - a hospitality solutions provider, today serves more than 6000 clients in 140 plus countries across the globe. eZee’s global presence has been further solidified through their strong network of more than 200 Channel Partners.
This article originally appeared on eZee Technosys.
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