Positive November 2015 Performance for Hotel Industry in Americas Region
Hotels in the Americas region recorded positive results in the three key performance metrics when reported in U.S. dollar constant currency, according to November 2015 data compiled by STR, Inc. and STR Global.
Compared to November 2014, the Americas region reported a 0.6% increase in occupancy to 59.7%; average daily rate was up 3.9% to US$116.28; and revenue per available room increased 4.5% to US$69.38.
Mixed results were reported amongst the subcontinents in the region.
Central America reported increases in occupancy (+5.1% to 62.5%) and RevPAR (+5.0% to US$65.46). ADR (-0.1% to US$104.75) remained nearly flat for the month.
South America saw a 7.0% decrease in occupancy to 63.2% but increases in ADR (+14.3% to US$126.61) and RevPAR (+6.3% to US$79.96).
At the country level, Brazil reported decreases in occupancy (-9.2% to 60.5%) and RevPAR (-7.3% to BRL172.13). ADR was up 2.1% to BRL284.41. STR Global analysts cite the recession in Brazil, as well the country’s credit rating and political instability, as reasons behind the performance decreases.
Other South American countries were affected as well due to their dependency on Brazil’s economy. Negative RevPAR performance was reported in Ecuador (-14.1% to US$72.06) and Peru (-6.3% to PEN310.56).
In North America, the United States reported increases in each of the three key performance metrics: occupancy (+1.1% to 59.4%); ADR (+3.2% to US$115.44); and RevPAR (+4.3% to US$68.60).
Canada reported mixed results, while Mexico posted significant growth in ADR and RevPAR.
Canada’s occupancy fell 3.7% to 58.4%; ADR was up 2.0% to CAD$134.35; and RevPAR dipped 1.8% to CAD$78.48.
Mexico experienced flat occupancy performance at 66.6%, but a 32.3% rise in ADR to MXN1,883.74 drove a 32.3% spike in RevPAR to MXN1,254.62.
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