The U.S. hotel industry recorded positive results in two of the three key performance measurements during the week of 29 November through 5 December 2015, according to data from STR, Inc.
In year-over-year measurements, the industry’s occupancy decreased 0.4% to 57.0%. However, average daily rate for the week was up 1.8% to US$116.51, and revenue per available room increased 1.5% to US$66.37.
Among the Top 25 Markets, Orlando, Florida, posted the largest increases in ADR (+15.1% to US$121.55) and RevPAR (+19.0% to US$85.46).
While no other market reported a double-digit rise in ADR, six markets in addition to Orlando did post a double-digit increase in RevPAR: Tampa/St. Petersburg, Florida (+14.8% to US$69.24); Oahu Island, Hawaii (+12.5% to US$164.05); Detroit, Michigan (+12.3% to US$59.16); Norfolk/Virginia Beach, Virginia (+11.3% to US$35.72); San Diego, California (+11.2% to US$80.49); and Philadelphia, Pennsylvania-New Jersey (+10.8% to US$77.20).
San Francisco/San Mateo, California, reported the steepest declines in ADR (-18.2% to US$184.62) and RevPAR (-24.2% to US$130.93). Oahu Island experienced the largest year-over-year increase in occupancy, rising 9.9% to 81.7%.
The largest drop in occupancy came in Houston, Texas (-9.9% to 63.5%).
STR, Inc. provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports covering the United States, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, STR Analytics and Hotel News Now. STR also founded the Hotel Data Conference. For more information, please visit www.str.com.
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