Market Reports

Positive March 2015 Performance for Hotel Industry in Americas Region

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during March 2015, according to data compiled by STR, Inc. and STR Global.

STR Global

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during March 2015, according to data compiled by STR, Inc. and STR Global.

Compared to March 2014, the Americas region reported a 2.2-percent increase in occupancy to 66.6 percent, a 4.1-percent increase in average daily rate to US$122.35 and a 6.3-percent increase in revenue per available room to US$81.44.

Among the key markets in the region, São Paulo, Brazil, reported the largest occupancy increase, up 11.1 percent to 69.2 percent. Boston, Massachusetts, followed with a 9.3-percent occupancy increase to 75.2 percent. 

Buenos Aires, Argentina, experienced the largest occupancy decrease, down 7.1 percent to 59.4 percent. 

San Francisco/San Mateo, California, posted the largest ADR increase, rising 13.5 percent to US$210.50. Boston followed with a 10.5-percent increase to US$170.05.

Boston also reported the largest RevPAR growth, up 20.7 percent to US$127.93.

Rio de Janeiro, Brazil, experienced the steepest decreases in both ADR (-33.5 percent to US$160.89) and RevPAR (-37.1 percent to US$110.14). 

Performances of key countries in March 2015* (all monetary units in local currency):

 

Occupancy

% change

ADR

% change

RevPAR

% change

Brazil

63.0%

+1.7%

BRL293.04

-1.9%

BRL184.61

-0.2%

Canada

59.1%

-0.6%

CAD133.02

+2.0%

CAD78.58

+1.4%

Mexico

66.9%

+0.4%

MXN2,026.00

+14.9%

MXN1,355.94

+15.4%

United States

66.8%

+2.3%

USD120.50

+5.0%

USD80.53

+7.4%

*percentages are increases/decreases for March 2015 versus March 2014

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About STR Global:

STR Global provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.



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