Market Reports

Flat Results for London Hotels for March 2015

London hoteliers report a 0.6% drop in RevPAR for March

STR Global STR Global’s preliminary March 2015 data for London indicates nearly flat hotel performance.

Based on daily data from March, London reported:

  • increases in supply (+3.7 percent) and demand (+2.0 percent);
  • a 1.7-percent decrease in occupancy to 78.6 percent;
  • a 1.1-percent increase in average daily rate to GBP133.77; and
  • a 0.6-percent decrease in revenue per available room to GBP105.16.
“Whilst London reported a 0.6-percent year-over-year decrease in RevPAR, absolute figures remained high at GBP105.00 for March”, said Elizabeth Winkle, managing director of STR Global. “An increase in supply outpaced room demand growth in the city. The new rooms in the capital put pressure on occupancy resulting in year-over-year decline; however, levels remain above 75 percent. ADR, on the other hand, fared well this month with growth of 1.1 percent”.

STR Global will release March 2015 results in one week. The April edition of the STR Global Hotel Market Forecast is now available.

About STR Global:

STR Global provides clients —including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit

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