Market Reports

Solid Gains for US Hoteliers in March

Hotel Industry Real-Time Indicator - HIP - Report on Current Business Activity Business activity for US hoteliers rose to a reading of 117.6 in March according to today's release of the Hotel Industry's Pulse (HIP) indicator.  e−'s HIP - a predictive analytic which gauges monthly overall business conditions for hotels earlier than any industry indicator - climbed by 0.3% in March after an increase of 0.4% in February.  The index is set to equal 100 in 2005.

Graph - Hotel business activity March 2015HIP's six-month growth rate, which has historically confirmed the turning points in US hotel business activity, posted a positive rate of 5.2% in March, following a positive rate of 5.3% in February. This compares to a long-term annual growth rate of 3%, the same as the 40-year average annual growth rate of the industry's gross domestic product. 

The probability of the hotel industry being in recession, which is detected in real-time from HIP with the help of sophisticated statistical techniques, registered 3.6 % in March, up from 3.5% reported in February.  When this recession-warning gauge is near or passes the threshold probability of 50%, the US hotel industry has entered a recession.

"March was the tenth month in a row of solid gains for US hoteliers," said Maria Sogard, CEO of e­ "Our recession-risk analytic also registered its second lowest probability reading in twelve months signaling that the industry remained on an expansion path in March," Maria added. 

Two of the three demand and supply indicators of current business activity that make up Hotel Industry's Pulse (HIP) Index had a positive contribution to its change in March: Hotel Jobs and Hotel Capacity. The current business activity indicator which had a negative or zero contribution to HIP's change in March was Spending on Hotels.

"The hotel industry has surpassed the national economy in the last twelve months," Maria said. "In the last twelve months - March 2014 to March 2015 - overall economic activity, measured by's monthly US GDP - rose by 2.8%.  Over the same period, economic activity in US Hotels, measured by HIP, increased by 4.2%." Maria added. 

As a hotel industry executive, you qualify to review our latest US Monthly Hotel Forecast: For a complimentary copy of the full US Monthly Hotel Forecast with two-year predictions of occupancy, ADR, RevPAR, online ADR, room profitability and predictive analytics for investing in hotel properties, email us at info@e– with subject: UShotelforecast. 


About, an international economic research and consulting firm, offers forecasts of the economic environment using proprietary, real-time economic indicators to produce customized solutions for what’s next. e− collaborates with domestic and international clients and publications to provide timely economic content for use as predictive intelligence to strengthen its clients’ competitive advantage.                       

The Hotel Industry Pulse, or U.S.-HIP for short, is a hotel industry indicator that was created to fill the void of a real-time monthly indicator for the hotel industry that captures current conditions. The indicator provides useful information about the timing and degree of the industry’s link with the US business cycle for the last four decades. Simply put, it tracks monthly overall business conditions in the industry, like an industry GDP, and points in a timely way to the changes in direction from growth to recession or vice versa. The composite indicator is made with the following components: revenues from consumers staying at hotels and motels adjusted for inflation, room occupancy rate and hotel employment, along with other key economic factors which influence hotel business activity. HIP indicators are also available for the United Kingdom and Germany.

The US hotel industry leading indicator, or U.S.-HIL for short, is a monthly leading indicator for the industry. Building off the tracking success of HIP, the real-time indicator for the U.S. hotel industry, U.S.-HIL was built as a composite indicator that uses nine different components that, on average, when put together have led the industry four to five months in advance of a change in direction in the industry business cycle. U.S.-HIL provides useful information about the future direction of the U.S. hotel industry. HIL indicators are also available for the United Kingdom and Germany.     

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