Big Development Opportunities for International Brands in Italy
Italy, probably the largest single market for hotel rooms in Europe, still has plenty of room to grow for the major international hotel companies, especially in the midscale and economy markets.
This is one of the key findings in the brand new report into the Italian hotel chains market released today by Horwath HTL, Italy part of Horwath HTL, the world’s largest and most experienced hotel, tourism and leisure brand.
The report, the first to look comprehensively into the Italian hotel market from an international and domestic chain perspective, has been written by respected industry professionals Giorgio Ribaudo and Zoran Bacic. Other key findings include:
- A comparison of the market penetration of international brands versus domestic and independent hotels.
- Ranking by rooms of branded hotels.
- Concentration of rooms by segment and brand.
The report is available online here.
About Horwath HTL
Horwath HTL is the largest and most experienced hotel, tourism and leisure-consulting brand in the world, with over 50 offices in 39 countries. Horwath HTL’s global reach is complimented by a deep local knowledge, gained from thousands of projects over many years.
Horwath HTL remains the number one choice for hotel and real estate companies, as well as individuals and financial institutions looking to invest in the hospitality industry. Whatever and wherever your project, Horwath HTL offers the reassurance of an internationally consistent quality of service.
Horwath HTL is a member of Crowe Horwath International, a professional association of accounting and management consulting firms founded in New York in 1915. Crowe Horwath International is currently ranked among the top ten international professional service groups with offices in close to 586 cities in 108 countries.
Logos, product and company names mentioned are the property of their respective owners.