Travel Trends

'Lake Vacations' Tops North America’s 2012 Most Popular Summer Travel Trends has analyzed millions of keyword searches to find the most popular trips being planned for Summer 2012., a leading Resort and Lodge destination travel website, is releasing it's Top North America travel trends for summer 2012. Hundreds of thousands of Google keyword search combinations brought travelers to in May, consuming more than 2.2 Million pages of travel content. has analyzed this data to determine the most popular North American travel trends for summer 2012.

“It’s definitely interesting to see how travel changes from year to year.  In the several years leading up to 2012, we saw most travelers searching by budget related keywords, sometimes sacrificing quality and multiple activities for cheaper prices  because of the recession.  This year, we’ve definitely seen a shift towards value driven keywords and packaging.  People always want a good deal; however, they want to experience multiple activities while at a resort or in a resort destination.  With so many great destinations offering deals, travelers are taking time to consider multiple options and are ultimately going with what they really want to get from their vacation rather than the cheapest option.” said Ryan Bailey, President of

Each year continues to help millions of travelers plan their summer trips with a wide variety of expert and user generated content, including:  Top 10 lists, travel guides, social travel recommendations and over 800 destination and property videos.

What’s Hot: Top 5 Most Popular Summer 2012 Travel Trends on

1.  Lake Vacations

Total Searches in May 2012: 230,714
Popular destination: Lake of the Ozarks

2.  All Inclusive Vacations

Total Searches in May 2012:   227,848
Popular destination: Florida Keys

3.  Family Trips

Total Searches in May 2012: 188,915
Popular destination: Myrtle Beach

4.  Beach Vacations

Total Searches in May 2012: 177,933
Popular destination: Panama City Beach

5.  Spa Getaways

Total Searches in May 2012: 131,000
Popular Destination: West Virginia

Honorable Mention:

Cabin Rentals - 91,209 searches
Romantic Getaways - 60,154 searches
Golf Trips - 39,304 searches

To Plan your summer travels visit

About® is the most comprehensive online resource for resort and lodge vacations worldwide, serving more than ten million leisure, group and corporate travelers each year. The site provides travelers direct access to original content, colorful photography and high-quality video for resorts, lodges, hotels, motels, inns, bed and breakfasts, ranches, vacation rentals and more. Our easy to use visual maps and filters allow Users to quickly find the information they are looking for when researching, planning and booking their resort and lodge vacations. Founded in 1998, we were one of the first major leisure travel directories established on the Internet. Over the years we have received many awards and accolades for our Web design, outstanding usability, fast page loading speeds, and skillful information display. Most recently,® won the WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). We were chosen from among 2,400 entries from more than 40 countries during the WMA's annual WebAward competition.

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