Market Reports

Americas Results Continue to Improve in November

- The region’s occupancy rose 8.8 percent to 53.9 percent, average daily rate went up 2.7 percent to US$98.80, and revenue per available room increased 11.7 percent to US$53.30.

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for November 2010, according to data compiled by STR and STR Global.

The region’s occupancy rose 8.8 percent to 53.9 percent, average daily rate went up 2.7 percent to US$98.80, and revenue per available room increased 11.7 percent to US$53.30.

Among the key markets, Montreal, Canada, reported the largest occupancy increase, rising 15.1 percent to 63.6 percent, followed by Sao Paulo, Brazil (+14.3 percent to 75.9 percent), and Chicago, Illinois (+13.9 percent to 62.5 percent). San Juan, Puerto Rico, ended the month virtually flat with a 0.3-percent decrease in occupancy to 67.3 percent.

Three markets achieved double-digit ADR increases: Sao Paulo (+24.7 percent to US$133.10); Santiago, Chile (+15.8 percent to US$168.62); and New York, New York (+10.8 percent to US$272.42). San Juan fell 8.5 percent in ADR to US$143.50, reporting the largest decrease in that metric.

Four markets experienced RevPAR increases of more than 20 percent: Sao Paulo (+42.5 percent to US$101.04); Chicago (+24.6 percent to US$78.86); Santiago (+23.6 percent to US$146.40); and Montreal (+23.2 percent to US$81.53). San Juan posted the only RevPAR decrease, falling 8.7 percent to US$96.57.

 

Performances of key countries in November (all monetary units in local currency):
Country Occupancy % change ADR % change RevPAR  % change
Brazil  76.0% +10.5% BRL220.63  +15.9% BRL167.66 +28.1%
Canada  58.9% +7.6% CAD122.15  +1.7% CAD71.93  +9.4%
Mexico 57.8% +7.7% MXN1195.84 +3.2% MXN691.52 +11.1%
United States 53.3% +9.0% USD96.70 +2.5% USD51.54 +11.8%

*percentages are increases/decreases for November 2010 vs. November 2009

 

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