Development

STR Global Reports Europe Hotel Pipeline for November 2010

- The Europe hotel development pipeline comprises 732 hotels totalling 124,348 rooms, according to the November 2010 STR Global Construction Pipeline Report released this week.

“Upscale brands make up most of the European pipeline (26,490 rooms), followed by independent hotels (24,348 rooms)”, said Elizabeth Randall, managing director of STR Global. “The luxury and economy scales, which usually receive most of the attention, currently have 12,137 and 15,539 rooms in the pipeline, respectively. The midmarket is still getting a lot of attention by catering to the traveller who may not be able to afford the luxury end but would prefer more services and amenities”.

Among the Chain Scale segments, the Upscale segment accounted for the largest portion of rooms in the total active pipeline with 21.3 percent and 26,490 rooms. Two other segments each made up more than 15 percent of rooms in the total active pipeline: the Unaffiliated segment (19.6 percent with 24.348 rooms) and the Upper Upscale segment (15.6 percent with 19,404 rooms). 

Europe pipeline by Chain Scale segment for November 2010 (number of rooms):

Chain Scale

Existing Supply

In Construction

Total Active Pipeline*

Luxury

61,168

5,890

12,137

Upper Upscale

205,090

13,132

19,404

Upscale

524,869

15,454

26,490

Midscale w/ F&B

461,400

7,503

18,155

Midscale w/o F&B

92,653

2,949

8,275

Economy

236,399

4,939

15,539

Unaffiliated

2,304,155

10,742

24,348

Total

3,885,734

60,609

124,348

* Includes those projects in the In Construction, Final Planning and Planning phases. 

About STR & STR Global

For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.

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