Market Reports

STR Global posts Americas performance results for November 2009

The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for November 2009, according to data compiled by STR and STR Global.

STR Global In year-over-year comparisons, occupancy for the region dropped 4.4 percent to 50.2 percent; average daily rate declined 7.1 percent to US$95.42; and revenue per available room decreased 11.2 percent to US$47.86.

Among major markets, San Juan, Puerto Rico, was the only location with a double-digit occupancy increase, rising 10.5 percent to 72.1 percent. Sao Paulo, Brazil, had the greatest ADR and RevPAR percent changes in U.S. dollars with increases of 28.7 percent (US$103.29) and 24.8 percent (US$69.96), respectively.

Performances of key countries in November (all monetary units in local currency):

*percentages are increases/decreases for November 2009 vs. November 2008

Global Hotel Review PDF for October 2009.

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit or

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