Market Reports

STR reports US performance for week ending 26 December

In year-over-year measurements, the industry's occupancy fell 5.4 percent to end the week at 33.8 percent. Average daily rate dropped 8.0 percent to finish the week at US$85.78. Revenue per available room for the week decreased 13.0 percent to finish at US$29.02.

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The U.S. hotel industry posted declines in all three key performance measurements during the week 20-26 December 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 5.4 percent to end the week at 33.8 percent. Average daily rate dropped 8.0 percent to finish the week at US$85.78. Revenue per available room for the week decreased 13.0 percent to finish at US$29.02.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest occupancy increase, rising 5.2 percent to 73.2 percent, followed by Anaheim-Santa Ana, California, with a 4.3-percent increase to 57.7 percent. Two markets posted double-digit occupancy decreases: Houston, Texas (-17.2 percent to 29.5 percent), and Minneapolis-St. Paul, Minnesota-Wisconsin (-12.3 percent to 26.1 percent).

Nashville, Tennessee, ended the week with virtually flat ADR growth, dropping 0.2 percent to US$81.38. Houston experienced the largest ADR decrease, falling 18.4 percent to US$64.35, followed by New York, New York (-15.5 percent to US$198.92), and Phoenix, Arizona (-14.5 percent to US$76.81).

Nashville reported the only increase in RevPAR, which was up 0.7 percent to US$26.42. Houston experienced the largest RevPAR decrease, as it fell 32.5 percent to US$19.01. Five markets, excluding Houston, posted RevPAR decreases of more than 16 percent: Minneapolis-St. Paul (-19.0 percent to US$18.16); Orlando, Florida (-18.3 percent to US$46.70); Seattle, Washington (-18.2 percent to US$26.77); Tampa-St. Petersburg, Florida (-18.1 percent to US$26.11); and Phoenix (-16.7 percent to US$24.98).

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.



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