Market Reports

STR reports Canada performance for week ending 12 December

- In year-over-year measurements, the industry's occupancy decreased 3.9 percent to end the week at 52.0 percent. Average daily rate increased 3.1 percent to finish the week at CAD$119.02. Revenue per available room for the week decreased 0.9 percent to CAD$61.93.

The Canadian hotel industry posted mixed results in the three key performance measurements during the week of 6-12 December, according to data from STR.

In year-over-year measurements, the industry's occupancy decreased 3.9 percent to end the week at 52.0 percent. Average daily rate increased 3.1 percent to finish the week at CAD$119.02. Revenue per available room for the week decreased 0.9 percent to CAD$61.93.

Among the provinces, New Brunswick reported the largest occupancy increase, rising 5.7 percent to 46.7 percent, followed by Prince Edward Island with a 4.6-percent increase to 36.6 percent. Alberta posted the largest occupancy decline, falling 10.7 percent to 55.7 percent, followed by British Columbia with a 7.4-percent decrease to 47.6 percent.

All of the provinces reported ADR increases for the week. Two provinces experienced double-digit ADR increases: Saskatchewan (+11.3 percent to CAD$118.53) and Manitoba (+10.5 percent to CAD$107.46). Ontario posted the smallest increase, rising 1.8 percent to CAD$116.64.

Prince Edward Island led the RevPAR increases, jumping 13.6 percent to CAD$28.21. Two other provinces posted double-digit RevPAR increases: New Brunswick (+10.1 percent to CAD$48.60) and Manitoba (+10.0 percent to CAD$68.48). Alberta experienced the largest RevPAR decrease, down 8.4 percent to CAD$74.06, followed by British Columbia with a 4.6-percent decrease to CAD$55.73.

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.

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