Market Reports

STR reports US performance for week ending 7 November

In year-over-year measurements, the industry's occupancy fell 3.6 percent to end the week at 54.8 percent. Average daily rate dropped 8.5 percent to finish the week at US$97.19. Revenue per available room for the week decreased 11.8 percent to finish at US$53.29.

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The U.S. hotel industry posted declines in all three key performance measurements during the week of 1-7 November 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 3.6 percent to end the week at 54.8 percent. Average daily rate dropped 8.5 percent to finish the week at US$97.19. Revenue per available room for the week decreased 11.8 percent to finish at US$53.29.

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Among the Top 25 Markets, New Orleans, Louisiana, reported the largest occupancy increase, jumping 14.7 percent to 64.7 percent, followed by Boston, Massachusetts, with an 11.0 percent increase to 69.2 percent. Houston, Texas, recorded the largest occupancy decrease, falling 30.0 percent to 55.5 percent.

None of the Top 25 Markets reported ADR increases for the week. Boston posted the smallest decrease, falling 1.4 percent to US$149.06. Philadelphia, Pennsylvania-New Jersey, reported the largest ADR decrease, falling 20.1 percent to US$114.79. Five other markets experienced ADR decreases of more than 15 percent: San Francisco/San Mateo, California (-19.4 percent to US$131.78); New Orleans (-18.6 percent to US$114.41); Phoenix, Arizona (-18.4 percent to US$106.71); New York, New York (-17.8 percent to US$259.96); and Atlanta, Georgia (-17.7 percent to US$85.58).

Boston experienced the largest RevPAR increase, up 9.5 percent to US$103.21, followed by Washington, D.C., with a 5.9-percent increase to US$102.48. Houston posted the largest RevPAR decrease, falling 40.2 percent to US$50.31, followed by Phoenix (-24.5 percent to US$62.45), Anaheim-Santa Ana, California (-24.3 percent to US$53.71), and Philadelphia (-24.0 percent to US$75.27).

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.



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