Market Reports

Greater Fort Lauderdale's Strong October Tourism Indicators Point To Start Of Impressive Winter Season

October was a banner month for Greater Fort Lauderdale, as key tourism figures indicated strong double-digit increases in both hotel occupancy and average daily rate (ADR).

Greater Fort Lauderdale CVB The Greater Fort Lauderdale Convention & Visitors Bureau announced that hotel occupancy reached 76.3% in October, a 12.2% increase over October 2003, while the destination's ADR reached $94.24, an increase of 10%.

The popular Fort Lauderdale International Boat Show and the Fort Lauderdale International Film Festival wrapped up in late October and November, respectively. The destination is expected to see even larger increases during the next few months. December, a traditionally strong travel period due in part to holiday travel, should produce strong numbers as well.

The FedEx Orange Bowl will take place in South Florida on January 4, 2005. This year, the Orange Bowl is expected to draw thousands of out of town visitors. The Westin Diplomat Resort & Spa in Hollywood will host the defending co-national champions from the University of Southern California.

"We continue to see significant increases in our most important tourism figures each month," said Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau. "Key events for the destination, such as the International Boat Show and the FedEx Orange Bowl, put us in a great position as we head into our winter season. That momentum will yield even more impressive results in the coming months."

The Greater Fort Lauderdale Convention & Visitors Bureau is also in the midst of its Here Comes the Sun road show, which began in Toronto and Buffalo in mid-November and continues in Chicago this month. Here Comes the Sun will then move on to New York, Philadelphia and Washington, DC beginning in January.

The Greater Fort Lauderdale Convention & Visitors Bureau is using the road show to saturate key sales markets with positive images of Greater Fort Lauderdale and remind consumers of the destination's appeal as a quality year-round vacation and convention destination.

For Here Comes the Sun, Greater Fort Lauderdale unveiled its "Beach on Wheels" - a truck-mounted glass enclosure featuring live models frolicking in real sand amongst palm trees, a lifeguard chair and other beach decorations.

Nicki E. Grossman is also meeting with key media, meeting planners and tour operators in each market, to update these influencers of the new and exciting developments in Greater Fort Lauderdale.

For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau, 100 East Broward Boulevard, Suite 200, Fort Lauderdale, FL 33301, visit www.sunny.org or call 800-22-SUNNY (in the U.S. and Canada).



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