Yield Management

91% of Hotel Revenue Managers Rate New Smart Decision Guide As 'Valuable' or 'Very Valuable'

Image from The 2019 Smart Decision Guide To Hospitality Revenue Management
The 2019 Smart Decision Guide To Hospitality Revenue Management

Starfleet Research

Last month, Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, released its long-anticipated 2019 Smart Decision Guide to Hospitality Revenue Management.

In a survey of more than 150 hotel senior hotel executives, general managers, revenue managers, IT directors and others who have downloaded and read the new Smart Decision Guide, 91% rated it as “valuable” or “very valuable.” These ratings are consistent with survey results from previous editions.

"I found the research to be extremely useful, with objective up-to-date information and insights about hotel revenue management," said Mario Cardone, Group Managing Director at Pellicano (five-star) Hotels. "This Smart Decision Guide is both informative and thought-provoking," said Stephen West Executive General Manager, Turtle Beach Resorts.

Now in its fifth edition, this title is widely considered to be the hotel industry’s most authoritative and comprehensive resource on this topic. The new edition is now available for complimentary access.

Of the 87 survey respondents who indicated that they plan to upgrade their revenue management capabilities within the next 12 months, 93% indicated that the new resource will help them to “implement and maximize the value of next-generation revenue management platform capabilities and strategies.” 

The 2019 edition is completely revised, updated and expanded to highlight emerging trends, including an increased focus on the role of artificial intelligence (AI) and machine learning in automating pricing decisions. It also explores the latest breakthroughs in technology innovation and data integration. 

The new Smart Decision Guide offers a clear roadmap for achieving success with next-generation strategies and technologies as well as practical advice for implementing the right organizational resources, business processes and performance metrics to drive continuous improvement in RevPAR and other financial outcomes.

The 2019 Smart Decision Guide to Hospitality Revenue Management was independently produced, providing for unbiased, fact-based information. The research is based on data collected in Q2 2019 from more than 250 qualified survey respondents.  The underwriters of the new Smart Decision Guide are the following industry leaders: AtomizeDuettoInforRainmaker (a Cendyn company) and SHR.



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