Providing one experience to fit all website visitors is no longer an option. With up to 98% of customers abandoning hotel websites without booking, the majority of data hoteliers can action lives within the 2% of guests who decide to book.
With the Content Personalization Engine 2.0, hoteliers can leverage their website data and action it, enabling customized experiences to all guests. Redefine your definition of guests and capitalize on the 200 data points collected per browsing session on the website. Pair data with a comprehensive content strategy and fuel the guest journey to drive conversions and build loyalty.
Click here to watch our latest on-demand webinar and learn more about the importance of personalized content on the hotel website and how you can get started today.
ABOUT NEXTGUEST DIGITAL
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.
Brand Marketing Manager
Phone: (212) 752-9425
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