The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 17-23 February 2019, according to data from STR.
In comparison with the week of 18-24 February 2018, the industry recorded the following:
- Occupancy: -1.7% to 64.7%
- Average daily rate (ADR): +1.7% to US$129.05
- Revenue per available room (RevPAR): flat at US$83.43
Among the Top 25 Markets, San Francisco/San Mateo, California, registered the largest increase in RevPAR (+14.0% to US$168.54), which was driven primarily by the only double-digit lift in ADR (+11.3% to US$214.73).
Denver, Colorado, experienced the highest rise in occupancy (+5.7% to 70.5%) and the second-largest jump in RevPAR (+9.8% to US$85.46).
Atlanta, Georgia, reported the second-largest increase in ADR (+6.6% to US$113.56), which resulted in the third-highest rise in RevPAR (+3.6% to US$77.58).
Seattle, Washington, saw the steepest decline in ADR (-2.9% to US$130.10) and the second-largest drop in occupancy (-9.4% to 62.1%), which resulted in the largest decrease in RevPAR (-12.0% to US$80.80).
Norfolk/Virginia Beach, Virginia, experienced the only double-digit drop in occupancy (-10.9% to 52.2%) and the only other double-digit decline in RevPAR (-11.4% to US$42.80).
Overall, 17 of the Top 25 Markets reported decreases in RevPAR.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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