The U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 23-29 December 2018, according to data from STR.
In comparison with the week of 24-30 December 2017, the industry recorded the following:
• Occupancy: -1.8% to 50.9%
• Average daily rate (ADR): -0.5% to US$130.57
• Revenue per available room (RevPAR): -2.3% to US$66.52
Among the Top 25 Markets, Dallas, Texas, reported the only double-digit lift in RevPAR (+15.8% to US$43.51), driven by the largest increases in occupancy (+7.5% to 49.1%) and ADR (+7.7% to US$88.56). The market’s most significant performance jumps were seen during the night of the College Football Playoff Semifinal between Notre Dame and Clemson.
St. Louis, Missouri-Illinois, posted the second-highest jump in RevPAR (+8.3% to US$36.18), due to the second-largest increases in occupancy (+1.8% to 41.8%) and ADR (+6.4% to US$86.62).
Anaheim/Santa Ana, California saw the third-largest rise in RevPAR (+5.8% to US$133.92)
Houston, Texas, registered the only double-digit declines in each of the three key performance metrics: occupancy (-14.5% to 42.1%), ADR (-10.1% to US$78.09) and RevPAR (-23.1% to US$32.87).
Phoenix, Arizona, reported second-largest decline in RevPAR (-9.0% to US$61.85), due primarily to the second-steepest decrease in occupancy (-7.7% to 55.8%).
Overall, 19 of the Top 25 Markets reported a decline in RevPAR for the week.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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