Region’s occupancy falls, while room rates increase - Beijing room rates continue to drive overall performance growth - Seoul hotel demand helped by bounce back in international visitors
Hotels in the Asia Pacific region reported mixed results across the three key performance metrics during November 2018, according to data from STR.
U.S. dollar constant currency, November 2018 vs. November 2017
• Occupancy: -1.5% to 72.8%
• Average daily rate (ADR): +1.5% to US$108.92
• Revenue per available room (RevPAR): flat at US$79.32
Local currency, November 2018 vs. November 2017
• Occupancy: -1.7% to 77.5%
• ADR: +3.9% to CNY626.51
• RevPAR: +2.2% to CNY485.68
Despite a 0.7% decrease in demand (room nights sold) and an overall decline in occupancy, Beijing posted its highest absolute ADR for any November since 2011. STR analysts note that ADR has increased year over year in the market for 19 consecutive months. That has led to consistent growth in RevPAR, which was up 10.6% year to date through November.
Seoul, South Korea
• Occupancy: +3.6% to 73.0%
• ADR: -2.8% to KRW162,001.84
• RevPAR: +0.7% to KRW118,270.42
November was Seoul’s second-consecutive month of RevPAR growth after a 19-month stretch of declines that were due in part to geopolitical tension with China. Demand was up 11.6% for the month with a 34.6% rise in the Group segment and a 7.6% lift in Transient business. STR analysts attribute that growth to continued increases in international arrivals from key markets such as Japan, Taiwan and Mainland China. Overall, visitor arrivals to South Korea bounced back and increased 31.1% during the first 10 months of the year, according to the Korea Tourism Organization.
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