Market Reports

European Hotel Industry Reports Positive Performance Metrics for October 2018

In Europe, hotel occupancy increased 2.4% to 77.4% in October. ADR rose 6% to €116.15 ($132.57) and RevPAR increased 8.6% to €89.89 ($102.60).
Calle Gran Va, Madrid, Spain - Photo by Florian Wehde on Unsplash
Madrid Experiences Record-Breaking Hotel Performance for October 2018

STR

Madrid experiences record-breaking hotel performance - Amsterdam hotels benefit from busy events calendar

Europe’s hotel industry reported positive results in the three key performance metrics during October 2018, according to data from STR.

Euro constant currency, October 2018 vs. October 2017

Europe

• Occupancy: +2.4% to 77.4%
• Average daily rate (ADR): +6.0% to EUR116.15
• Revenue per available room (RevPAR): +8.6% to EUR89.89

Local currency, October 2018 vs. October 2017

Madrid

• Occupancy: +5.6% to 85.7%
• ADR: +17.9% to EUR138.88
• RevPAR: +24.5% to EUR119.07

The absolute RevPAR level was the highest for any month in STR’s Madrid database. STR analysts attribute a 7.4% jump in demand (room nights sold) to the CPhI Worldwide pharmaceutical conference (9-11 October) as well as the overall health of the market.

Amsterdam

• Occupancy: -1.4% to 84.9%
• ADR: +3.2% to EUR158.87
• RevPAR: +1.8% to EUR134.96

STR analysts attribute the strong performance to multiple events held in October: Helitech International (16-18 October), the Offshore Energy Exhibition & Conference (22-24 October) and the Amsterdam Dance Event (17-21 October).

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STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.



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