Development

Franchise Companies and Brands Dominating the U.S. Construction Pipeline

People working on a building - Photo by Josue Isai Ramos Figueroa on Unsplash
Franchise Companies and Brands Dominating the U.S. Construction Pipeline

Lodging Econometrics

According to the third quarter report by analysts at Lodging Econometrics (LE), the franchise companies dominating the U.S. construction pipeline with the largest pipelines are Marriott International with 1,380 projects/181,907 rooms, Hilton Worldwide with 1,350 projects/150,698 rooms, and InterContinental Hotels Group (IHG) with 939 projects/95,312 rooms. The construction pipelines for these three franchise companies comprise an impressive 68% of the total construction pipeline projects with Marriott and Hilton again setting all-time highs for their companies.

The leading brands by project count in the construction pipeline for each of these three companies are IHG's Holiday Inn Express with 422 projects/39,667 rooms, Hilton's Home2 Suites by Hilton with 401 projects/41,958 rooms, and Marriott's Fairfield Inn with 284 projects/27,678 rooms. These three mid-market brands are so dominant that they alone account for 21% of the projects in the total construction pipeline.

Other significant brands in the pipeline for each of these franchises are: Hilton's Tru by Hilton with 302 projects/29,245 rooms and Hampton Inn and Suites with 300 projects/31,013 rooms; Marriott's TownePlace Suites with 207 projects/21,525 rooms and Residence Inn with 204 projects/25,014 rooms; and IHG's Staybridge Suites with 147 projects/15,427 rooms and Avid Hotel with 142 projects/13,160 rooms. 



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