Join Sojern, Sabre and Nor1 as our experts take a look at how you can own and optimize over 451+ touchpoints in the average path-to-purchase to generate 1.5-3x more direct bookings, be less reliant on OTAs, provide a booking experience to maximize conversion, and merchandise your hotel’s product and services to drive revenue and provide a great guest experience so they come back again and again.
Our experts will show you:
- How to influence travelers that have shown intent to visit your market early in the path-to-purchase to get them to book directly with you.
- What you should have on your website and what keeps someone from not booking. Hint: It’s something you have run into yourself.
- When to present upsell and merchandising offers that guest will actually buy.
Valyn Perini – Vice President, Strategic Relationships, Nor1
Valyn Perini has spent her career moving along the travel industry distribution supply chain, working for hotel companies, consultancies, software providers and a standards organization.
In her current role as Vice President of Strategic Relationships for Nor1, Valyn is responsible for partnering with Nor1's strategic partners and customers to ensure Nor1's suite of travel merchandising products helps hoteliers maximize revenue and drive guest satisfaction.
Her travel career includes positions with the OpenTravel Alliance, InterContinental, Westin and Swissôtel, with PricewaterhouseCoopers as a travel technology consultant, and as the director of product strategy for Newmarket International. Responsibilities included hospitality and travel operations, sales and marketing, systems design and management, consulting, and software development.
Garth Overmeyer – Director of E-Commerce and Direct Distribution Solutions, Sabre
Garth Overmyer is an accomplished eCommerce professional with 15 years of travel industry experience in the areas of online distribution, digital advertising and booking engines.
He enjoys collaborating with customers to help them solve their market problems by delivering impactful solutions to the marketplace.
Shane Gerlach – Sr. Director, Property Solutions, Sojern
Over the past five years, Shane has helped transform the Property Solutions division from concept to a global presence, with over 6,000 hotel properties onboarded around the globe. Based out of Omaha, NE, Shane oversees the day-to-day operations of the US and Canada inside sales team.
Click here to register for the live webinar.
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