STRs preliminary September 2018 data for London, England, indicates negative overall performance.
Based on daily data from the month, London reported the following in year-over-year comparisons:
Occupancy: -0.1% to 86.9%
Average daily rate (ADR): -3.1% to GBP158.93
Revenue per available room (RevPAR): -3.2% to GBP138.04
The absolute ADR and RevPAR levels were the lowest for a September in London since 2014. STR analysts note that although overall performance was negative, London Fashion Week (13-18 September) and the Professional Lighting and Sound Association trade show (16-18 September) boosted performance levels on those event days.
STR will release full September results later this month.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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