Financial

Baird/STR Stock Index Up 1.5 Percent for September

Wall Street Subway Platform
U.S. Hotel Stocks Up 1.5 Percent for September

STR

The Baird/STR Hotel Stock Index rose 1.5% in September at 4,944. Year to date through the first nine months of 2018, the stock index was up 1.1%.

"The hotel brands and hotel REITs both reversed their recent relative underperformance and outpaced their respective benchmarks in September," said Michael Bellisario, senior hotel research analyst and VP at Baird. "Investor expectations are now better aligned following second-quarter earnings, and the focus has begun to shift to 2019 outlooks. Also, recent positive economic data points suggest continued modest RevPAR growth, and rising interest rates provided a relative tailwind for the hotel REIT stocks during the month."

"It was nice to see investor sentiment more aligned with the recent run of record-breaking monthly demand," said Amanda Hite, STR's president and CEO. "The industry's streak of RevPAR growth was tested by hurricane-affected comparisons in September, but our forecast calls for continued performance growth through 2019."

The Baird/STR Hotel Stock Index outperformed the S&P 500 (+0.4%) and the MSCI US REIT Index (-3.2%).

The Hotel Brand sub-index increased 3.4% from August to 7,294, while the Hotel REIT sub-index fell 1.9% to 1,773. 

Graph - U.S. Hotel Stock Performance

The Baird/STR Hotel Stock Index was set to equal 1,000 on 1 January 2000. Last cycle, the Index peaked at 3,178 on 5 July 2007. The Index's low point occurred on 6 March 2009 when it dropped to 573.

The Hotel Brand sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 3,407 on 5 July 2007. The sub-index's low point occurred on 6 March 2009 when it dropped to 722.

The Hotel REIT sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 2,555 on 2 February 2007. The sub-index's low point occurred on 5 March 2009 when it dropped to 298. 



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