The U.S. hotel industry reported mixed results in the three key performance metrics during July 2018, according to data from STR.
In a year-over-year comparison with July 2017, the industry posted the following:
- Occupancy: -0.2% to 73.6%
- Average daily rate (ADR): +2.0% to US$133.44
- Revenue per available room (RevPAR): +1.8% to US$98.17
U.S. hotels have now posted 101 consecutive months of year-over-year RevPAR growth.
“The heart of the summer vacation season helped the industry establish an all-time record in demand, which topped 120 million room nights sold for the first time in history,” said Jan Freitag, STR’s senior VP of lodging insights. “However, there was enough supply growth (+2.1%) to outpace the year-over-year increase in demand (+1.9%), and that led to the first monthly occupancy decrease in the U.S. since last July. That, combined with just a 2% lift in ADR, produced our lowest RevPAR increase since April 2017.
“As we noted in our revised forecast released last week at the Hotel Data Conference, we expect the industry to continue breaking demand records through 2019.”
Houston, Texas, reported the largest jump in RevPAR (+12.3% to US$61.26), thanks in part to the second-highest rise in occupancy (+5.0% to 61.8%).
Phoenix, Arizona, registered the only other double-digit increase in RevPAR (+10.2% to US$51.96), driven primarily by the highest increase in occupancy (+6.6% to 60.1%).
San Francisco/San Mateo, California, posted the largest lift in ADR (+9.0% to US$256.50).
Overall, 18 of the Top 25 Markets reported RevPAR growth.
Washington, D.C.-Maryland-Virginia, registered the steepest declines in ADR (-2.6% to US$139.95) and RevPAR (-4.8% to US$108.10).
Miami/Hialeah, Florida, experienced the largest decrease in occupancy (-5.2% to 76.3%).
St. Louis, Missouri-Illinois, saw the second-largest decreases in occupancy (-3.6% to 71.3%) and RevPAR (-3.5% to US$77.13).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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