Chinese Tourists Visiting Greece to Rise 10-Fold! - By Joanne Chan
How can hoteliers, hospitality and travel establishments make themselves more visible to potential tourists from Chinas enormous outbound travel market?
In 2008, Chinese visiting the Africa Continent accounted for 3% of their total numbers in outbound travel. But in 2017, outbound travel rose to over 10%, representing 11.3 million that had travelled to Africa. As highlighted by Chinese news website Cankaoxiaoxi.com, Chinas social media platforms have been abuzz about travel experience to African countries.
Hoteliers, hospitality and leisure establishments vying for the burgeoning appetites of the food tourists must first provide that vital linguistic connection through reader-friendly website content in the preferred language of visitors.