Hotel Loyalty: Bridging the Misconceptions Dividing Operators and Guests - By Gene Yasuda
Hoteliers invest significant effort, not to mention time and money, offering loyalty programs to engage customers, recognize and reward them for their loyalty and to win repeat business. But when dealing with the topic, they are plenty of questions worth asking: Are millennials as loyal as baby boomers and Gen Xers? Are we entering an era of experience-based loyalty programs? What is the future of loyalty?