Tambourine Articles

Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment. On the contrary. continue reading →

What exactly is programmatic advertising? Simply put, programmatic advertising is a way to automate and scale hotel advertising. It gives hotel marketers the ability to deploy advertising to specific audiences (ie. Men with a household income of 150K+ that live in Fort Lauderdale) wherever they congregate across a vast global array of websites and networks. continue reading →

Smart hotel marketers prioritize keeping up-to-date on email marketing best practices in order to continually improve their programs and reap a growing return on investment. Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018 continue reading →

If you’ve been in the hotel industry long enough, you’d remember when having a few wholesalers’ contracts, a fancy brochure and a telephone number were pretty much all you needed to stay in business. The bad news is that the good ol’ days are gone for good. Hotel marketing is getting more and more complicated, and it’s unlikely that the trend will revert any time soon, so you’d better be prepared to overcome new obstacles and challenges every week. continue reading →

No matter how much on-the-job experience you’ve amassed over the years, successful hotel marketers still need to crush the subjects they learned in high school and/or college. continue reading →

While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and distribution channel discussions. As you know, OTAs are indirect booking channels that own the relationships with your guests. Metasearch sites, on the other hand, are primarily not booking channels. continue reading →

Surely, promoting a direct booking strategy begins with understanding that different incentives and messages are effective for different chain scales and geographies. What works for a large resort in California may be very different than what is effective at a select-service property in downtown Cleveland. That’s why it’s so vital to separate the actionable items from the generalities. continue reading →

Unfortunately, the cost of one of the most popular marketing tools available to hoteliers continues to rise. In just a short amount of time, we’ve seen dramatic surges in search engine marketing pay-per-click (PPC) costs (especially on Google), burning holes in hotel marketing budgets around the globe. continue reading →

Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth exploring and expanding... and what needs to be jettisoned? continue reading →

Hotel marketing and revenue management execs are pushing their tech vendors to do more... continue reading →