The hospitality business has always been a competitive one. Now, with the arrival of platforms like vacation rentals,& BnB; hotels, lodges and guesthouses alike will have to up their game even further to stand out. Hotel marketing coach Are Morch shares his tips.
In 2019, U.S. hotels posted flat occupancy growth (66.1%), ADR rose 1% to $131.21 and RevPAR increased 0.9% to $86.76 compared to 2018.
During the week of 12-18 January, U.S. hotel occupancy rose 1.1% to $58.9%, ADR increased 5.2% to $130.99 and RevPAR rose 6.4% to $77.16.
Middle East hotel RevPAR declined 5.1% to $95.09 in 2019, but in Africa, hotel RevPAR rose 2.6% to $67.01 for the year.