In August, U.S. hotel occupancy was flat at 71.4%, and a 0.9% ADR increase to $132.47 drove RevPAR up 0.9% to $94.55.
2.1% of all review submissions that year were identified as fake - but most never made it onto the platform
Coastal markets in Florida, Georgia and South Carolina reported steep demand declines between 30 August and 5 September in response to the threat of Hurricane Dorian.
One of the top priorities for hoteliers, according to a recent travel trends report, is a renewed focus on the 'battle for the Phono-sapien.' This term was first coined by The Economist to describe the next stage of human evolution, to a mobile-first consumer who looks at their phone every 12 minutes and checks it within five minutes of waking up.