For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotels bottom line could be missing a key dimension when deciding on room rates: price psychology.
Darlene Rondeau, VP, Best Practices, Online Merchandising pens a guest blog post highlighting the importance of bringing revenue managers into your decisions on digital marketing.
In this presentation Tony Gothard, Senior Director Revenue, Sales & Marketing, Wyndham Hotel Group shares his top tips on how to develop a revenue management strategy which increases profitability throughout your organization.
The sharing economy needs machine intelligence to set prices