According to the new Starfleet Research study 'How to Leverage Business Intelligence to Improve Hotel Performance' (currently available for complimentary access), 96 percent of hotel operators believe that business intelligence has been 'successful' or 'very successful' in terms of enabling them to achieve their desired business results.
Research found that 90 percent of industry data breaches occur at the point-of-sale, but other security issues exist. Here's how to protect your information.
The Marriott data breach, however it ultimately plays out, should be a wake-up call for the hospitality industry. Owners, operators and brands need to create effective and comprehensive policies, procedures and systems to address an increasingly dangerous data environment.
Practical guide on best practices for leveraging BI in hospitality now available for complimentary access