What is the CCPA? The law applies to 'for profit' businesses in California that collect and process the personal information of California residents and do business in the state of California. However, a physical presence in California is not required to be subject to this law.
Automation has become the driving force in the evolution of revenue management. Leveraging advances in artificial intelligence and machine learning, the best of todays solutions make pricing decisions and rate updates automatically.
Starfleet Research has released its long-anticipated 2019 Smart Decision Guide to Hospitality Revenue Management. Now in its fifth edition, this title is widely considered to be the hotel industrys most authoritative and comprehensive resource on this topic. The new edition is now available for complimentary access.
Some properties still view upselling through a traditional lensusing the same well-worn tactics that have been around for, well, forever. The 'would you like to add fries to your order?' approach. Static offers based on static rates possibly with some incentives for the front desk and a bit of training on how to 'sell without selling.' But upselling has evolved, namely in technology.