The more we dig into generational travel, the more we realize another, equally important trend - multigenerational travel. In fact, the rise in multigenerational travel is, arguably, positioned to change the hotel and travel industry.
Its about little words with massive effect and making dreams into reality. Storytelling isnt only nice to have when youre managing a hotel; its needed. Theres so much more to learn, though - especially if youre working in hospitality!
Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings. What started as a one-day online shopping holiday that followed Black Friday has now extended to weeks before Thanksgiving, with some sales even lasting the entire month of November.
Anyone who has watched Dirty Dancing remembers the iconic line, 'Nobody puts Baby in the corner.' Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group.