Social media advertising has become a seemingly unstoppable force that is transforming the ways hoteliers allocate their marketing funds.
Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketers Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence.
While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990s. When I meet hotel leaders at industry conferences it seems most recognize the profound changes such as the emergence of third-party planners and the migration to online RFP tools (CVENT, CVB Platforms and social sites such as The Knot.) Yet most leaders seem to be unclear on what it takes to outsell the competition these days.
In todays highly competitive global marketplace, youve got to know how to successfully reach all your targets. For example, established brands that achieved success in local or domestic market must compete with well-known brands from America, Europe, Japan and Korea, as well as emerging brands within the region and beyond.