Visit Mobile Site

  Sort Articles

By Date   →  Top Recent   →   Next   →  Back     

Hospitality and Hotel Marketing Trends - By Date

The Integrated Revenue Generation Team

Coming Soon to Your Hotel: The Integrated Revenue Generation Team - By Max Starkov and Scott Dahl

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years.

HeBS digital  |  May, 21 2018
Hotel Marketing Advice

What’s Hot (and What’s Not) in Hotel Marketing Right Now?

Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth exploring and expanding... and what needs to be jettisoned?

Tambourine  |  May, 17 2018
The Google Ecosystem

How to Use the Google Ecosystem to Get Your Hotel’s Digital Strategy on Point - By Kerryn Gower

With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. With ongoing optimizations and new products being released regularly, it can be easy for hoteliers to fall behind on trends and miss opportunities to get the most out of their digital strategy through the entire Google ecosystem.

HeBS digital  |  May, 17 2018
Most Trusted Brands In America

Hilton Leads Hotel Category in Reader’s Digest Most Trusted Brands in America Survey

This year’s survey found that gaining consumer loyalty is more vital than ever, with approximately three out of four (71 percent) of survey participants on average citing 'trust' as important for their purchasing decision.

HTrends  |  May, 15 2018
Advertisements
TripAdvisor Sponsored Placements

What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers - By Jason Price, EVP, HEBS Digital

Following the recent announcement of TripAdvisor’s new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering.

HeBS digital  |  May, 14 2018
The Channel Shift

The OTAs Attempt at Discrediting the Value of the Hotel's Direct Channel - By Max Starkov

Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called 'Hotel Distribution Costs,' examining the costs associated with direct and indirect distribution channels for hotels, together with the impact of channel shift.

HeBS digital  |  May, 11 2018
Hotel Marketing Advice

Why Are Hoteliers Asking CRS Vendors So Many Tough Questions?

Hotel marketing and revenue management execs are pushing their tech vendors to do more...

Tambourine  |  May, 9 2018
Hotel Marketing Advice

Are Comments About Your Hotel Falling on Deaf Ears?

Hotel social media monitoring needs to go way beyond Trip Advisor

Tambourine  |  May, 2 2018
  

Page 1 of 11    →  Next   →  Back