Hospitality Marketing Trends

Two decades ago, if I were to have asked you what the world would look like in 2020, what would you have said? Would you have anticipated the steady rise of self-service technology, tools allowing for instant gratification across all aspects of our life, and artificial intelligence? The autonomous vehicle? The seemingly endless runway of possibility stretches before us, with the help of cutting-edge platforms that were once merely a futuristic concept? continue reading →

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How to Gain Higher Eyeballs & Conversions in These Four Countries? continue reading →

It is eerily silent in most sales offices these days. Whereas in the past the halls echoed with telephone conversations between sales managers and group or function planners, these days the only sounds you’ll hear are the clicking of fingers on a computer keypad. continue reading →

Within the hospitality industry, we are frequently introduced to new, wide-spread economic trends. First, it was the Mobile Era,' then we got to know the 'Age of the Consumer' and the 'Experience Economy,' and now, the term on everyone’s mind? The 'Expectation Economy.' continue reading →

Let’s start off with a few eye-opening statistics from Google and their recent Travelers Attitudes & Behaviors research. This report shows that 79% of mobile travelers completed a booking after doing research on their smartphone. In addition, 83% of mobile business travelers have booked travel after doing research on their smartphone. Additionally, 75% of travelers start by using a search engine to find places to stay, according to the latest imFORZA marketing research report. continue reading →

Almost daily, employees enthusiastically circle a web address at the bottom of our receipt for us to complete a customer service survey, promising a chance to win a trip for two to some far-away beach, or maybe a shopping spree. Quite frankly, the prompt is so familiar most of us have grown accustomed to tuning it out as soon as the employee begins their spiel, pleasantly smiling as we gather our bags to leave the store. continue reading →

When it comes to pop-up ads, tactfulness and consideration are key. continue reading →

There’s a popular saying that reads, 'Identity influences behavior.' This proves to be an especially important understanding of hospitality. As industry leaders work to identify (and cater to) the entirety of the guest journey, from pre-stay to post-stay, we are constantly faced with the question like: What do guests want most, and why? What is their motivation for traveling? What makes an exceptional trip? continue reading →