Hospitality Marketing Trends

20% of Global Tourists Are From China - Are You Engaging The Chinese Market Effectively? continue reading →

Tech Marketing Strategies for Millennials, Baby Boomers and Business Travelers continue reading →

It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren’t just searching for deals earlier, they’re also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year. continue reading →

As I often say in my conference presentations and training sessions, voice reservations is the forgotten distribution channel, at least at most hotels these days. continue reading →

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again? continue reading →

New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money. continue reading →

J.D. Power 2018 Airline Loyalty Program Satisfaction Study continue reading →

Download the latest HEBS Digital eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the attention of potential guests and nurture them through the path to a direct booking. continue reading →

Marriott dominates the travel and hospitality industry; Airbnb is the most loved travel site, and American Airlines leads the airline industry continue reading →

HEBS Digital’s third installment in 2018 of the HEBStrategy - our whitepaper series covering the latest news and trends in hotel digital marketing and technology - is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey. continue reading →