Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of your mind.
100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap it all off, the supply pipeline is expected to slow. So what does it all mean for hotels looking to grow group business?
If you want to succeed in building awareness around your property, driving traffic to your website, and converting online visitors into loyal guests, you have to be willing to invest in content. But in 2018, investing in content means more than just creating a blog and updating your social media pages. You have to do more if you want to differentiate from competitors, cut through the noise, and actually reach your target audience.
Travellers have more choice than ever before thanks to the rise of the sharing economy. Whats more, this new breed of peer-to-peer network has reshaped the behaviour of travellers forever.