Rebranding Your Hotel? Five Marketing 'Gotchas'
Hotel rebranding requires more than pretty pictures...
Lookback windows are crucial for any travel marketers attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, lets review the five Ws of lookback windows.
Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, is not as simple as just touting your brand affiliation or Trip Advisor rating.
Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Lets say you have a hotel, equipped with great rooms and a restaurant and bar. How do you support them both? In this post, we go over the SEM need-to-knows for hotelierseverything from campaign structure to bid and budgeting to help you launch your SEM program and keep it sailing smoothly.
Over the course of a year, trends come and go, especially within the digital travel advertising landscape. Nevertheless, here we highlight 5 key trends that will lead to a successful marketing strategy for hoteliers in the new year.
The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content.